Vanguard participates in ‘Luxury Brand Management - Executive Programme”

The balance between creativity and exclusivity is one of the critical factors in the success of a luxury sector brand. The approach used for luxury clients should feature a series of requirements like the development of products/services, client relations management, and marketing, innovation and sustainability.

To address this theme, ISEG - Lisbon School of Economics and Management has opened enrolment to its 10th edition of the ‘Luxury Brand Management - Executive Programme’ coordinated by Helena Amaral Neto, which will once again include the participation of José Cardoso Botelho as a speaker.  The CEO da Vanguard Properties, which partners this initiative, will talk about ‘The Luxury Market in Portugal’ and its association with sustainability, one of the programme’s themes.

For more information click here.