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Vanguard participates in ‘Luxury Brand Management - Executive Programme”

The balance between creativity and exclusivity is one of the critical factors in the success of a luxury sector brand. The approach used for luxury clients should feature a series of requirements like the development of products/services, client relations management, and marketing, innovation and sustainability.

To address this theme, ISEG - Lisbon School of Economics and Management has opened enrolment to its 10th edition of the ‘Luxury Brand Management - Executive Programme’ coordinated by Helena Amaral Neto, which will once again include the participation of José Cardoso Botelho as a speaker.  The CEO da Vanguard Properties, which partners this initiative, will talk about ‘The Luxury Market in Portugal’ and its association with sustainability, one of the programme’s themes.

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