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Vanguard Properties gives presentation at ISEG Luxury Real Estate Management Course

The CEO of Vanguard Properties, José Cardoso Botelho, was invited to give a presentation to students on the Luxury Real Estate Sales Management Course run by ISEG Executive Education and coordinated by Helena Amaral Neto.

As part of this course, José Cardoso Botelho made a presentation to the students about Vanguard Property’s history, position and strategy. The vast portfolio that the developer has, its distribution in the luxury real estate segment of the Portuguese property market, and its specific nature was another of the topics covered by Mr. Cardoso Botelho, with particular emphasis on the Terras da Comporta and a new project which will be launched close by: a flagship residential project that will be the most luxurious in the Portuguese real estate market.

In this presentation, José Cardoso Botelho was joined by the Director of Style, Ana Magalhães and by Lourenço Lucena the CEO of Blug creative agency. Ana Magalhães had the opportunity to present Vanguard Property’s multi-sensory identity film in relation to the art and architecture that the company has been implementing, while Lourenço Lucena spoke about the various identities, concepts and strategies that the agency has been developing for Vanguard Properties.

This is the second year that Vanguard Properties has been associated with the Luxury Real Estate Sales Management Course run by ISEG Executive Education and coordinated by Helena Amaral Neto which also features various specialist speakers from the luxury segment of the real estate world.

This course, which is now in its seventh year, ran between 24 and 26 November and presents a syllabus with aims to “ensure specialised training in the luxury residential market, providing the all-important tools and skills to provide a first-class service.” 

 

 

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