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‘71 Voices for Competitiveness - growth is vital’

This is the title of the latest book published by ISCTE Executive Education in partnership with publisher LeYa, and which involves the participation of José Cardoso Botelho, CEO of Vanguard Properties who wrote the text ‘Excellence as a habit and not an isolated act’.

Including 71 leaders from various organisations and entities relevant to Portuguese society, this book addresses the importance of investing in competitiveness - and this is the path all entrepreneurs should aim to take through contemporary thinking and better techniques and processes. From university fellows to CEOs, municipal mayors and economists, each point of view makes its own contribution to the path that Portugal should take in the future.

In a nutshell, this is a book that discusses the importance of competitiveness and the opportunities that should be seized to make Portugal more competitive.


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